Product : Cause: . . . And How It Doesnt Always Equal Effect

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The Freakonomics of the sociology world. This book shows how deeply irrational we humans are, and what we can do about it

When we try to understand our world, we ask “why?” a specific event occured. But this profoundly human question often leads us astray. In Cause, sociologist Gregory Smithsimon brings us a much sharper understanding of cause and effect, and shows how we can use it to approach some of our most daunting collective problems.

Smithsimon begins by explaining the misguided cause and effect explanations that have given us tragically little insight on issues such as racial discrimination, climate change, and the cycle of poverty.  He then shows unseen causes behind these issues, and shows how we are hard-wired to overlook them. Armed with these insights, Smithsimon explains how we can avoid these mistakes, and begin to make effective change.

Combining philosophy, the science of perception, and deeply researched social factors, Cause offers us a new way to ask “why?” and a hope that we may improve our society and ourselves.


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